Wannabe Angels
Wannabe Angels
The PR Behind Angel Investing with Trace Cohen [Ep 27]

The PR Behind Angel Investing with Trace Cohen [Ep 27]

In this episode, Colin interviews Trace Cohen, a serial entrepreneur with 15 years of experience. He founded Brandyourself during college, launched more startups after graduation, and has invested in 60+ startups. He's a senior manager at American Express in the SE&D team, enhancing digital product experiences. Formerly Managing Director at New York Venture Partners, he managed 50+ early-stage investments, sourced founders, and oversees 50+ current investments. He leads the Active Investors Community, connecting global investors. Trace co-founded Launch.it, a self-publishing platform, and was an SVP at iFluencePR.

Where to Listen and Watch:

Apple -

Spotify -

YouTube -


0:00 - Intro

4:47 - Trace’s journey in angel investing

11:18 - How does Trace coach founders about press releases when it comes to funding?

14:37 - What was Trace’s first angel check?

22:24 - Trace’s thoughts on investing with family

27:01 -Trending Twitter Thread 1 - What does the future of angel investing look like?

32:01 -Trending Twitter Thread 2 - Is a Calendly link a turn off to possible investors?

Links to Additional Info:

Trace Cohen

LinkedIn - https://www.linkedin.com/in/tracecohen/

Twitter - https://twitter.com/Trace_Cohen

Gale Wilkinson Tweet -


Colin Gardner Tweet -


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About Colin: Colin Gardiner has spent over a decade building startups focusing on online marketplaces. Most recently, he worked for Outdoorsy as Chief Revenue Officer. He advises marketplace/platform startups on growth, analytics, monetization, fundraising, and strategy. He also runs the rapidly growing syndicate Yonder Ventures, which invests in marketplaces and platforms and the SaaS, Fintech, Insurtech, and the technology enabling them.

Colin LinkedIn - https://www.linkedin.com/in/colingardiner/

Colin Twitter - https://twitter.com/ColinGardiner

About Harry: Harry Campbell runs The Rideshare Guy, a popular community for drivers and gig workers. He’s an active angel investor having invested over $500k of personal funds in 30+ companies and funds over the past few years, still trying to figure it all out though! Harry also has a $500k mini-fund that invests in early stage mobility, logistics, marketplaces and his network.

Interested in learning about some of the companies Harry is angel investing in and read his deal memos, for FREE - just fill out this form - https://forms.gle/eYwtDE7p9K2bepnF8\

Harry LinkedIn - https://www.linkedin.com/in/harrygcampbell/

Harry Twitter - https://twitter.com/TheRideshareGuy

Wannabe Angels
Wannabe Angels
We are the angel investing JV team, and we are interviewing and learning from the best angel investors around.